FINA becomes World Aquatics
FINA becomes World Aquatics as new brand launched.
The Fédération Internationale de Natation (FINA) yesterday became World Aquatics following a vote at an Extraordinary Congress on the eve of the 2022 World Swimming Championships (25m) in Melbourne, Australia.
Over its 114-year history, FINA and its 209 member federations have maintained responsibility for swimmers, artistic swimming, divers, high divers, open water swimmers and water polo players.
The launch of the World Aquatics brand arrives after a series of major reforms that sees a modern organisation ready to lead and serve athletes united by water, with a broader scope and increased engagement with participants and audiences.
“Everyone in our community is proud of what FINA achieved in developing our sports. As we look to the future, World Aquatics will see all aquatics athletes united for the first time under one brand. The identity of our organisation now focuses on our shared vision: a world united by water, for health, life and sport,” said World Aquatics President Husain Al-Musallam.
The new World Aquatics brand will be rolled out at the first events in 2023, the federations digital assets have been refreshed and socials platforms have changed to @worldaquatics to reflect the change. a new website will also be rolled out in conjunction with the World Championships in Fukuoka, Japan next summer.
For more information head to the World Aquatics website.
