Swim Ireland and Kinetica Sports come together to deliver inspiring, online initiatives

May 06, 2020

Kinetica Sports, one of Ireland’s leading sports nutrition brands and Swim Ireland launched our partnership in 2019 with a sponsorship agreement in place to cover male and female athletes across all swimming disciplines including both Diving and Pool Swimming. As with most sporting entities, exciting partnership activities and initiatives were due to be brought to life through competitions and championships in 2020, which in the wake of Covid-19 restrictions are no longer safe to proceed with. Despite this, both parties have adapted to the new norm to make these initiatives materialise online through the launch of Swim Ireland’s #WePlay Inspiring Girls in Sport Conference sponsored by Kinetica, Kineticas #TalkingWithTitans online series launch featuring one of Swim Ireland’s leading performance experts, Paul Talty and the latest marketing campaign from Kinetica 'I Have My Reasons' which launched yesterday and includes one of Swim Ireland’s most promising talents, Darragh Greene.

Sarah Keane, CEO Swim Ireland: "We are delighted to partner with Kinetica and are grateful for the support they have provided to both our performance team and to this year's We Play Online. Swim Ireland continues to innovate and at times like this we are proud of the agility of our teams to keep doing what they do best, whether that is in education, operations or performance, albeit in a different environment. We are hopeful of what the future may bring and look forward to working with Kinetica to constantly push the dial and deliver on our success to date."

Sorcha Madigan, Business President Kinetica: “Like all brands, we must adapt to the new norm. It has been a pleasure to continue our partnership with Swim Ireland so fluidly. Despite the challenges they and their athletes face during these times, they continue to train remotely reflecting the discipline and motivation each individual possesses. These are the types of values that matter to us in Kinetica; we’re delighted to support these incredible Swim Ireland athletes, driving our partnership forward in new and exciting ways”

About Kinetica

Kinetica is dedicated to producing a wide range of sports nutrition supplements that taste good, can be completely trusted and are backed by extensive expertise. Trusted by international athletes and sports clubs Kinetica’s expert team are driven by providing the highest quality sports nutrition products. We are part of the Informed Sport Programme, meaning all Kinetica products are batch tested within the World Anti-Doping Agency (WADA) framework to ensure we offer our customers safe and dependable sports nutrition products.

For further information visit www.kineticasports.com

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