September 09, 2020

SWIM IRELAND CELEBRATES RETURN TO WATER WITH LAUNCH OF POWERFUL NEW VIDEO TO ENCOURAGE MEMBERS BACK TO LOCAL POOLS AND CLUBS

Swim Ireland has today released a powerful new video to mark the launch of their ‘Return to Water’ campaign, encouraging their thousands of members nationwide to return to their local swimming pools and clubs. The campaign, supported by FINA (World Swimming Federation), is both a celebration and a reminder of the unique connection enjoyed by everyone but in particular, Swim Ireland members with the water.

Swim Ireland, like many sporting organisations, are facing a challenging season. Autumn is the key period for membership renewals. The Return to Water Campaign is a reminder to their 20,000 strong membership not only that the necessary measures have been put in place to enable a safe Return to the Water but of the unique joy derived from being in the pool.

From the onset of the Covid-19 pandemic, Swim Ireland have worked with Government, Sport Ireland, public health officials and aquatic facilities nationwide to develop comprehensive protocols to enable the safe return to pool-based sports including swimming, water polo and diving.

It is estimated that 80% of pools in the Republic and have now reopened in accordance with the Swim Ireland protocols and are looking forward to a full, albeit reduced capacity, for the season ahead across the breadth of Swim Ireland activities including Learn to Swim, competitive and Masters programme.

Despite the unprecedent cessation of all pool-based activity, Swim Ireland have been very successful in maintaining engagement with their members and have seen a huge increase in open-water swimming over the summer months whilst also running a very successful series of live webinars, training and coach education courses online many of which were oversubscribed.

Speaking about the Return to Water campaign, chairman of Swim Ireland, Peter Conway commented: “Never before have we faced a period where our swimming pools remained closed and inactive for such a long period of time. We are delighted that so many of our facility partners around the country are now in a position to re-open swimming pools and we are encouraging our members to get back into the water, whilst respecting the guidelines in place for their safety, in support of our sport and Swim Ireland. Now, more than ever, the support of Swim Ireland members in getting back to the pool is needed to ensure that our sport remains vibrant whilst continuing to grow and develop despite the different challenges we are all facing. The aquatic sports be it swimming, diving or water polo are more than just a sport, they are a life skill that can be called upon at any life stage to enjoy competitively or simply as a tool to enhance physical and mental well-being. We are really looking forward to reconnecting as a Swim Ireland family not just online but at last back in the water where we all belong.”

Further information on the ‘Return to Water’ campaign and the supports that are available for clubs, members and the wider swimming community is available at swimireland.ie.

You can view the video for the ‘Return to Water’ campaign here: https://www.youtube.com/watch?v=OoYhBNfhPz0&feature=youtu.be